The 1964 Rover P4 110 represents the final chapter in one of Britain’s most distinguished lines of traditional luxury motor cars. Affectionately known as the “Auntie Rover”, the P4 series earned an enviable reputation for its exceptional build quality, understated elegance and engineering excellence. Introduced in 1962, the 110 was the most powerful and highly developed version of the P4 range, combining the dignified styling of an earlier era with improved performance and refinement. By the time production ended in 1964, the P4 had firmly established itself as one of Britain’s most respected executive saloons.

Beneath its imposing bonnet lies Rover’s smooth and remarkably durable 2.6-litre six-cylinder engine, producing approximately 123 bhp and coupled to a four-speed manual gearbox with overdrive. This combination gave the P4 110 considerably more spirited performance than its conservative appearance might suggest, while retaining the quiet, comfortable and effortless cruising characteristics for which Rover had become renowned. With its substantial construction, beautifully appointed interior, generous use of polished timber and traditional leather upholstery, the 110 offered a level of craftsmanship and refinement that remains impressive more than six decades later.

Today, the Rover P4 110 is increasingly appreciated by enthusiasts seeking an authentic example of British motoring heritage from an era when quality, durability and engineering integrity took precedence over fashion. Its distinctive styling, commanding road presence and wonderfully traditional driving experience make it a particularly appealing choice for the classic car enthusiast. As one of the last examples of the celebrated P4 series, the 1964 Rover 110 occupies a special place in Rover’s history, representing the end of an era and a standard of British craftsmanship that is unlikely ever to be repeated.

A beautifully presented 1964 Rover P4 110, representing one of the final and most refined expressions of Rover’s distinguished post-war saloon range. Renowned for its understated elegance, solid engineering and exceptional ride comfort, the P4 110 combines traditional British craftsmanship with a sense of quality and dignity that defined the marque’s golden era. With its unmistakable styling, generous proportions and beautifully appointed interior, this is a motor car that reflects an era when engineering excellence, durability and attention to detail were fundamental to the Rover name.

This particular example presents in beautiful condition throughout, having clearly benefited from careful ownership and preservation over the years. The bodywork is straight and well maintained, while the paintwork displays a deep, consistent finish, excellent gloss and even application across the panels, further complementing the Rover’s elegant lines and commanding road presence. Equally impressive is its overall mechanical condition, with the car starting readily, running smoothly and driving beautifully. It delivers the composed, confident and wonderfully refined driving experience for which these prestigious British saloons became so highly regarded.

Vehicle Highlights & Features

• 1964 Rover P4 110 – One of the final and most powerful developments of the celebrated Rover P4 series, representing the culmination of more than a decade of continuous refinement.

• 2.6-Litre Six-Cylinder Engine – Powered by Rover’s renowned 2,625cc inline six-cylinder engine, producing approximately 123 bhp and delivering smooth, effortless performance.

• Four-Speed Manual Transmission – Equipped with a four-speed manual gearbox, providing relaxed cruising characteristics and an engaging yet dignified driving experience.

• Traditional Rear-Wheel Drive – Featuring independent front suspension and a live rear axle with semi-elliptic leaf springs, engineered to provide excellent ride comfort, stability and refinement.

• Disc & Drum Braking System – Front disc brakes complemented by rear drums, providing dependable stopping performance appropriate to the car’s substantial construction.

• Substantial Body Construction – Robust steel body construction, reflecting Rover’s long-standing commitment to strength, durability and passenger safety.

• Impressive Period Performance – Factory performance figures indicate a top speed of approximately 100 mph (160 km/h), a particularly respectable achievement for a luxury British saloon of its generation.

• Beautiful Overall Presentation – A straight, well-preserved body complemented by high-quality paintwork, with a deep, consistent gloss and excellent overall finish.

• Excellent Mechanical Condition – Starts readily, runs smoothly and drives beautifully, offering strong, even performance and a settled, reassuring manner on the road.

• Low Mileage – An attractive low-mileage example, with the odometer recording distance in miles.

• Excellent Ownership History – Just seven recorded owners, predominantly long-term custodians, with the most recent owner retaining the vehicle for an impressive sixteen years.

• Original Equipment & Documentation – Accompanied by its spare wheel, jack, factory tools, driver’s handbook and a selection of maintenance records.

• Ready to Enjoy – A well-presented, road-ready example offering the opportunity to experience traditional British luxury motoring without the immediate demands commonly associated with restoration projects.

Ownership, Heritage & Collectability

One of the particularly appealing aspects of this Rover is its ownership history, having passed through just seven owners over more than six decades, many of whom enjoyed lengthy periods of custodianship. The most recent owner retained the vehicle for sixteen years, further reinforcing its appeal as a carefully preserved classic rather than one that has been frequently traded. Together with its low recorded mileage, accompanying documentation and excellent overall presentation, these qualities contribute to a motor car with genuine character and an appealing sense of continuity.

The Rover P4 110 occupies a special position in British motoring history. As one of the final models produced before the P4 range was discontinued in 1964, it represents the culmination of Rover’s traditional approach to luxury saloon manufacture. Increasingly scarce in well-preserved, presentable and road-ready condition, these cars are attracting renewed appreciation from enthusiasts who recognise the quality of their construction, mechanical integrity and wonderfully distinctive driving characteristics.

For the discerning enthusiast or collector, this 1964 Rover P4 110 offers considerably more than nostalgic appeal. It is a genuinely usable and characterful classic, equally suited to relaxed weekend touring, classic motoring events or inclusion in an established collection. With growing interest in well-preserved post-war British motor cars, the P4 110 represents an appealing and relatively accessible entry into traditional luxury motoring, with sound prospects for long-term collectability.

A beautifully preserved example of one of Rover’s most distinguished saloons, combining excellent presentation, desirable ownership history and refined driving characteristics in a classic British motor car that remains every bit as appealing today as it was more than sixty years ago.

The Rover P4 110 occupies an increasingly interesting position within the classic car market, representing a generation of British motor cars built when quality, craftsmanship and engineering integrity were considered more important than production costs or passing trends. Affectionately remembered as the “Auntie Rover”, the P4 was once the preferred transport of professionals, successful businessmen and those who appreciated understated prestige. For many enthusiasts, these were proper motor cars, built with substance, character and a reassuring sense of permanence that is increasingly difficult to find in modern vehicles. The nostalgia associated with the marque remains particularly strong, evoking memories of an era when motoring was an occasion in itself, and ownership reflected an appreciation of traditional British engineering and refinement.

From a collectability perspective, the P4 110 is particularly desirable, being the most powerful and one of the final developments of Rover’s distinguished P4 series. With only approximately 1,500 examples manufactured, surviving vehicles are relatively scarce, especially those retaining their original character and presenting in excellent, road-ready condition. While values have historically remained modest compared with more fashionable British classics, this also presents an opportunity for enthusiasts to acquire a genuinely prestigious and well-engineered motor car at a fraction of the cost of many comparable marques. The market increasingly favours examples with sound bodywork, excellent presentation, documented history and long-term ownership, with the distinction between ordinary vehicles and exceptional survivors becoming more pronounced.

Looking ahead, the Rover P4 110 possesses many of the qualities that underpin enduring collector interest: limited production, historical significance, distinctive styling, mechanical durability and a strong connection with Britain’s post-war motoring heritage. Although appreciation in value is never guaranteed, the increasing difficulty of sourcing well-preserved examples provides a reasonable foundation for long-term collectability. Importantly, these cars offer something beyond financial considerations: the pleasure of owning and driving a beautifully constructed motor car from an era unlikely to be repeated. For the enthusiast who values authenticity, nostalgia and traditional craftsmanship over fashion, the Rover P4 110 remains one of the classic car market’s most appealing and arguably undervalued British luxury saloons.

New Zealand Sales
Unless otherwise stated, vehicles sold for use in New Zealand will be supplied with a new Warrant of Fitness (WoF) and 12 months New Zealand registration at the time of sale.

Transport & Shipping
New Zealand transport and worldwide shipping can be arranged on the Buyer’s behalf and at the Buyer’s cost and risk. Any freight, shipping, insurance, customs charges, duties, taxes, import costs, certification or compliance costs are the responsibility of the Buyer unless otherwise agreed in writing.

Export Sales
For vehicles purchased for export, the Buyer is responsible for determining and satisfying all import, registration, certification, compliance, tax and regulatory requirements applicable in the destination country.

Viewing
All vehicle inspections and viewings are strictly by appointment only.

Applicable Law
All sales are subject to applicable New Zealand law. Nothing in these Conditions of Sale excludes or limits any statutory rights or obligations that cannot lawfully be excluded or limited.

For more information about this vehicle, please contact us Monday to Friday between 9:00am and 6:00pm (New Zealand Standard Time) on +64 (0) 3 310-6485. Alternatively, you may email us at [email protected] anytime, or contact us through the form below.

The Purchaser is encouraged to personally fully inspect the vehicle and also to have the vehicle inspected, and fully assessed by an experienced, independent, specialist garage - before committing to purchase. While the Purchaser is entitled to rely on statements given by Waimak Group Ltd as being correct, where goods such as vehicles are concerned, with so many moving parts and rust being an issue with older vehicles; a Purchaser who chooses not to seek independent professional assistance when assessing the quality of what they propose to buy is considered as buying at their own risk, and if the vehicle then turns out to be of less than the represented quality, or not up to the Purchaser's expectation, or in the Purchaser opinion not fit for purpose; then the Purchaser is considered to have contributed to their own loss and should not expect any refunds or betterment from Waimak.

NOTIFICATION AS TO NATURE OF GOODS IN TERMS OF THE CONSUMER GUARANTEES ACT 1993

Waimak Group Ltd is a New Zealand registered company and accepts that the vehicle being sold must be of “acceptable quality” in terms of section 7 of the New Zealand Consumer Guarantees Act 1993 (the Act) having regard to “the nature of the goods”. Waimak Group Ltd is not aware of any specific defects with the vehicle, however (a) such a vehicle being a classic vehicle may have mechanical breakdowns, electrical failures at inconvenient times and maintenance costs being part of and parcel of ownership of a classic vehicle; (b) reliability is a combination of the particular nature of the classic vehicle, how it is being driven, how it has been maintained, and to a certain extent luck; (c) because of the age of the vehicle, and its propensity to rust, it is likely that the vehicle would have been fully or partially restored, or at least repainted at some point in its life, maybe even more than once. Waimak Group Ltd does not know, and cannot give advice on how good any restoration work on the vehicle had been.

The Purchaser acknowledges that the vehicle is being sold as a classic car; that in terms of the Act and the nature of the goods, the vehicle is an old car, bike or boat, that may have visual and hidden faults, unlike a new motor vehicle.

The Purchaser is encouraged to personally fully inspect the vehicle and also to have the vehicle inspected, and fully assessed by an experienced, independent, specialist garage - before committing to purchase. While the Purchaser is entitled to rely on statements given by Waimak Group Ltd as being correct, where goods such as vehicles are concerned, with so many moving parts and rust being an issue with older vehicles; a Purchaser who chooses not to seek independent professional assistance when assessing the quality of what they propose to buy is considered as buying at their own risk, and if the vehicle then turns out to be of less than the represented quality, or not up to the Purchaser's expectation, or in the Purchaser opinion not fit for purpose; then the Purchaser is considered to have contributed to their own loss and should not expect any refunds or betterment from Waimak Group Ltd.

The Purchaser acknowledges that they have read and fully understand this notification and the nature of a car which is many years old.